Sales Management
Concepts, Practices and Cases
Published on 1. January 1986
Book
Hardback
596 pages
978-0-07-032637-8 (ISBN)
Description
The authors emphasise the dynamic nature of sales management and its need to function in a constantly changing environment. Topics covered include, the personal selling function, planning the sales effort, and directing the sales force. Second revised edition.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 240 mm
ISBN-13
978-0-07-032637-8 (9780070326378)
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Schweitzer Classification