Microstyle
The Art of Writing Little
Will be published approx. on 24. August 2012
Book
Paperback/Softback
258 pages
978-0-393-34181-2 (ISBN)
Description
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
Reviews / Votes
"With advice for writing compelling blogs, pitches, ads, slogans, and social-media postings, Johnson's sophisticated, richly referenced, and example-filled microstyle guide is distinctive, instructive, enjoyable, and inspiring." "Makes accessible a number of ideas that ... most of us need to learn if we are going to thrive as writers in the 21st century."More details
Language
English
Place of publication
New York
United States
Dimensions
Height: 211 mm
Width: 140 mm
Thickness: 18 mm
Weight
268 gr
ISBN-13
978-0-393-34181-2 (9780393341812)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
07/2012
W. W. Norton & Company
€14.49
Available for download
Person
Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.