
Fundamentals of Strategy with MyStrategyLab Pack
Pearson Education Limited (Publisher)
3rd Edition
Published on 20. November 2014
Book
Mixed media product
978-1-292-01730-3 (ISBN)
Description
One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers.
The expert authors now transfer the essence of Exploring Strategy into The Fundamentals of Strategy. This book is particularly suited for those engaged in short courses.
Fundamentals of Strategy
Delivers the essential concepts and techniques of strategy in 10 chapters.
Engages the reader with real world strategy problems Provides insights and strategy stories from a wide range of international organisations.
Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility and corporate ownership and governance.
new and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world
Excel in your studies, enhance your understanding and improve your grade.
The expert authors now transfer the essence of Exploring Strategy into The Fundamentals of Strategy. This book is particularly suited for those engaged in short courses.
Fundamentals of Strategy
Delivers the essential concepts and techniques of strategy in 10 chapters.
Engages the reader with real world strategy problems Provides insights and strategy stories from a wide range of international organisations.
Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility and corporate ownership and governance.
new and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world
Excel in your studies, enhance your understanding and improve your grade.
More details
Edition
3rd edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 247 mm
Width: 191 mm
Thickness: 13 mm
Weight
604 gr
ISBN-13
978-1-292-01730-3 (9781292017303)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition

Gerry Johnson | Richard Whittington | Kevan Scholes
Fundamentals of Strategy, 2/e with MyStrategyLab and The Strategy Experience simulation
Book
12/2011
2nd Edition
Financial Times Prentice Hall
€59.15
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