Exploring Strategy (Text Only), plus MyStrategyLab with Pearson eText
10th Edition
Published on 10. January 2014
Book
Mixed media product
592 pages
978-1-292-00701-4 (ISBN)
Description
With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow.
More details
Other editions
Previous edition
Gerry Johnson | Richard Whittington | Kevan Scholes
Exploring Strategy text only plus MyStrategyLab and The Strategy Experience simulation
Book
12/2010
9th Edition
FT Press
€100.74
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Content
Chapter 1 Introducing strategy
Part I THE STRATEGIC POSITION
Chapter 2 The environment
Chapter 3 Strategic capabilities
Chapter 4 Strategic purpose
Chapter 5 Culture and strategy
Part II STRATEGIC CHOICES
Chapter 6 Business strategy
Chapter 7 Corporate strategy and diversification
Chapter 8 International strategy
Chapter 9 Innovation and entrepreneurship
Chapter 10 Mergers, acquisitions and alliances
Part III STRATEGY IN ACTION
Chapter 11 Evaluating strategies
Chapter 12 Strategy development processes
Chapter 13 Organising for success
Chapter 14 Leading strategic change
Chapter 15 The practice of strategy
Part I THE STRATEGIC POSITION
Chapter 2 The environment
Chapter 3 Strategic capabilities
Chapter 4 Strategic purpose
Chapter 5 Culture and strategy
Part II STRATEGIC CHOICES
Chapter 6 Business strategy
Chapter 7 Corporate strategy and diversification
Chapter 8 International strategy
Chapter 9 Innovation and entrepreneurship
Chapter 10 Mergers, acquisitions and alliances
Part III STRATEGY IN ACTION
Chapter 11 Evaluating strategies
Chapter 12 Strategy development processes
Chapter 13 Organising for success
Chapter 14 Leading strategic change
Chapter 15 The practice of strategy