European Business
3rd Edition
Published on 5. October 2015
Book
Paperback/Softback
456 pages
978-0-415-61717-8 (ISBN)
Description
The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk.
Key features of the new edition include:
assessments of how individual member states affect the integration process and bring diversity to European business;
new material on the links between Europe and the World's other main regions, including emerging economies;
new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro.
The book retains popular pedagogical features to help students make sense of a confusing and complex environment.
A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.
Key features of the new edition include:
assessments of how individual member states affect the integration process and bring diversity to European business;
new material on the links between Europe and the World's other main regions, including emerging economies;
new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro.
The book retains popular pedagogical features to help students make sense of a confusing and complex environment.
A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.
Reviews / Votes
'European Business' is an excellent and detailed primer on the background of modern European Union construction history, its different policies as well as its institutions. Case studies help illustrate the major challenges and expected benefits resulting from the ongoing quest to create a better trading environment, with the ultimate goal of improving the lives of all EU citizens. This book should appeal to students focusing on EU issues pertaining to policy and business, as well as policy analysts and business leaders.' - Alain Londes, Professor, Humber Institute of Technology & Advanced Learning, Canada'This eagerly awaited third edition of European Business reflects the rapid and continuing changes and challenges facing contemporary Europe in the world context as 2020 beckons. The topics are relevant, informative and accessible, and include pertinent case studies, activities and questions for discussion. This is a key text that can be used flexibly in a variety of teaching and learning situations.' - John Holder, Programme Group Leader, Southampton Solent University, UK
'This is a well-researched and fascinating book that should be of great interest to any student of international business, practitioner and academic. It provides a rich blend of numerous up-to-date examples and case studies and stands out as a book that successfully tackles the complexity of the economic, political and legal systems of the EU.' - Vesna Sedoglavich, Lecturer, The Australian National University, Australia
More details
Edition
3rd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Postgraduate and Undergraduate
Illustrations
45 s/w Abbildungen, 45 s/w Zeichnungen, 49 s/w Tabellen
49 Tables, black and white; 45 Line drawings, black and white; 45 Illustrations, black and white
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 26 mm
Weight
927 gr
ISBN-13
978-0-415-61717-8 (9780415617178)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Debra Johnson | Colin Turner
European Business
E-Book
10/2015
3rd Edition
Routledge
€100.99
Available for download
Debra Johnson | Colin Turner
European Business
E-Book
10/2015
3rd Edition
Routledge
€100.99
Available for download
Debra Johnson | Colin Turner
European Business
Book
09/2015
3rd Edition
Routledge
€252.20
Shipment within 15-20 days
Previous edition
Debra Johnson | Colin Turner
European Business
Book
10/2006
2nd Edition
Routledge
€78.27
Article exhausted; check for reprint
Persons
Debra Johnson is Senior Lecturer in European and International Business at Hull University Business School, University of Hull, UK.
Colin Turner is Associate Professor of International Management at the School of Management and Languages at Heriot-Watt University, UK.
Colin Turner is Associate Professor of International Management at the School of Management and Languages at Heriot-Watt University, UK.
Content
Part I: A Portrait of Europe - Squaring the Circle of Continuing Diversity and Greater Integration 1. A Portrait of Europe 2. European Business: Structure and Performance 3. The Evolution of European Integration 4. Europe's Institutional Framework Part II: The Business Environment and Market Integration 5. The Single European Market: Towards a new phase of market integration 6. European Competition Policy: The guardian of integrated markets 7. Promoting Structural Change: EU industrial and enterprise policy 8. Economic and Monetary Union: A step too far for European integration? 9. The European Citizen and Consumer Part III: Inputs and Factors of Production 10. Transport: Towards efficient and effective mobility 11. Energy Policy: The quest for competitive, clean and secure energy supplies 12. Environment Policy: A green light for competitiveness? 13. A Digital Agenda for Europe: Creating the inclusive information economy 14. European Labour Markets and the Search for Flexibility Part IV: Europe and the Rest of the World 15. Europe in a Global Context 16. Engaging with the European Space: Enlargement and neighbourhood policy 17. European Business in a Global Context: The developed world 18. European and the BRICs: Opportunity or threat? 19. Europe and the Least Developed Countries: Trade, aid and the ACP states