Negative Political Advertising

Reviews / Votes

"It provides many potentially useful categories that can be helpful to people planning political communication research studies and numerous issues to consider in designing political campaigns that will employ or have to respond to negative appeals."
-Journal of Communication

"The work is comprehensive in scope, grounded in an appreciation for the tradition of negative campaigning in US political history, cognizant of theoretical issues, thoroughly researched, well documented, and replete with examples."
-CHOICE

"...right on target in its assessment of the importance of negative advertising, and the extensive literature review alone will make it a worthwhile resource for those interested in political advertising."
-Journalism Quarterly

"...the most informative, most useful, and perhaps even the best available investigation of negative political advertising."
-Contemporary Psychology