Strategic Brand Management
Lessons for Winning Brands in Globalized Markets
Published on 2. November 2017
Book
Paperback/Softback
272 pages
978-0-19-064600-4 (ISBN)
More details
Language
English
Place of publication
Oxford
United Kingdom
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 231 mm
Width: 188 mm
Thickness: 13 mm
Weight
422 gr
ISBN-13
978-0-19-064600-4 (9780190646004)
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Schweitzer Classification