Creative Strategy in Advertising
7th Edition
Published on 7. August 2000
Book
Paperback/Softback
336 pages
978-0-534-55784-3 (ISBN)
Description
This work focuses on the idea that good advertising always starts with understanding of people and an awareness of their needs. It moves through the creative process step-by-step, first focusing on the creative person, then on strategy and problem solving.
More details
Edition
7th Revised edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 250 mm
Width: 200 mm
ISBN-13
978-0-534-55784-3 (9780534557843)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Bonnie Drewniany | A. Jerome Jewler
Creative Strategy in Advertising
Book
05/2004
8th Edition
Wadsworth Publishing Co Inc
€85.60
Article is exhausted; no reprint
Previous edition
A. Jerome Jewler
Creative Strategy in Advertising
Book
07/1997
6th Edition
Wadsworth Publishing Co Inc
€58.37
Article exhausted; check for reprint
Persons
Content
Creating unexpected but relevant selling messages; briefcase; targeting a diverse marketplace; briefCase; fact-finding - the basis for effective creative work; briefCase; strategy - finding a way to communicate; briefcase.(Part Contents)