Merchandising Intellectual Property Rights

Knowing how to protect and trade in rights in intellectual property is important in a commercial world in which images, designs and characters are endlessly replicated and imitated. This book examines and explains the conditions necessary for the protection of identifiable intellectual property rights, the nature and extent of that protection, ways in which to trade in intellectual property rights by licensing and franchizing, and the range of actions and remedies available if those rights are infringed. Although the book predominantly deals with UK law, there is also reference to the law of other jurisdictions - notably the US, Europe and South East Asia which provides an international focus for practitioners.