
Special Affects
Cinema, Animation and the Translation of Consumer Culture
Eric Jenkins(Author)
Edinburgh University Press
Published on 11. March 2016
Book
Paperback/Softback
248 pages
978-1-4744-1459-3 (ISBN)
Description
Special Affects retells the emergence of Disney animation and classical Hollywood cinema from the perspective of affect and the embodied modes of generating affection. The emergence of these media enables new modes of perception that create 'special' sensations of wonder, astonishment, marvel and the fantastic. Such affections subsequently become mined by consumer industries for profit, thereby explaining the connection between media and consumerism that today seems inherent to the culture industry. Such modes and their affections are also translated into ideology, as American culture seeks to make sense of the sociocultural changes accompanying these new media, particularly as specific versions of American Dream narratives.
Special Affects is the first extended exploration of the connection between media and consumerism, and the first book to extensively apply Deleuzian film theory to animation. Its exploration of the connection between the animated form and consumerism, and its re-examination of twentieth-century animation from the perspective of affect, makes this an engaging and essential read for film-philosophy scholars and students.
Special Affects is the first extended exploration of the connection between media and consumerism, and the first book to extensively apply Deleuzian film theory to animation. Its exploration of the connection between the animated form and consumerism, and its re-examination of twentieth-century animation from the perspective of affect, makes this an engaging and essential read for film-philosophy scholars and students.
More details
Language
English
Place of publication
Edinburgh
United Kingdom
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 234 mm
Width: 155 mm
Thickness: 15 mm
Weight
363 gr
ISBN-13
978-1-4744-1459-3 (9781474414593)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
10/2016
1st Edition
Edinburgh University Press
€29.49
Available for download

E-Book
07/2014
Edinburgh University Press
€0.00
Available for download
Person
Eric S. Jenkins (Ph.D. University of Georgia) grew up in the suburbs in Dallas, Texas, developing a distaste for consumerism and a simultaneously love for all things media like videogames and movies. Subsequently, he studies the interconnection between media and consumerism, with an emphasis on the modes of mediated consumption and their affective capacities. Disney animation was both a first love (of media) and a first hate (of consumerism).
Content
Acknowledgements; List of Illustrations; 1. Introduction; 2. Astonishment and the Fantastic in Live Action Cinema; 3. Say Cheese! The Cinematic Lifestyle Consumer; 4. Animation's Marvel and the Graphic Narrative Mode; 5. Of Mice and Mimesis: The Wondrous Spark of Disney; 6. Mutual Affection-Images and Daydreaming Consumers; 7. The Disney Version of the American Dream; 8. Walt and Wall-E in Control Society; Movies Referenced in Special Affects; List of Illustrations; Endnotes