The Business of Image
Nicholas Jenkins(Author)
Kogan Page Ltd (Publisher)
Published on 30. October 1991
Book
Hardback
232 pages
978-0-7494-0557-1 (ISBN)
Description
Examines the process of design in a business context, as a vital element of a company's marketing strategy. The author covers design basics, the role of the logo and corporate symbolism, how best to use design, the implementation of designs, and how they work in practice.
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Illustrations
illustrated
Dimensions
Height: 240 mm
Width: 170 mm
Weight
750 gr
ISBN-13
978-0-7494-0557-1 (9780749405571)
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Schweitzer Classification