Strategies for e-Business
Creating value through electronic and mobile commerce CONCEPTS AND CASES
3rd Edition
Published on 17. April 2014
Book
Paperback/Softback
784 pages
978-0-273-75787-0 (ISBN)
Description
Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
More details
Edition
3rd edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 277 mm
Width: 216 mm
Thickness: 46 mm
Weight
1980 gr
ISBN-13
978-0-273-75787-0 (9780273757870)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
List of exhibits
Guided tour
Foreword
Preface
Authors' acknowledgements
The authors
Publisher's acknowledgements
Part I Introduction
Chapter 1 Key terminology and evolution of e-business
Chapter at a glance
Learning outcomes
Introduction
1.1 Key terminology
1.1.1 e-Business
1.1.2 Electronic commerce
1.1.3 Mobile e-commerce
FT article It's too early for e-business to drop its 'e'
1.1.4 The concept of strategy
1.1.5 The concept of value creation and capturing
1.2 The evolution of e-business
1.2.1 The grassroots of e-business
FT article Edi update
1.2.2 The rise of the Internet
FT article Boo.com founder fears net bubble
1.2.3 The crash
FT article Webvan's billion-dollar mistake
1.2.4 The synergy phase
FT article From Netscape to the Next Big Thing: how a dotcom decade changed our lives
Blog box Google acquires Internet (May 2017)
Summary
Review questions
Chapter 2 Overview of the e-business strategy framework
Chapter at a glance
Learning outcomes
Introduction
2.1 Key challenges in e-business strategy formulation
2.2 A systematic approach to e-business strategy formulation
Summary
Review questions
Recommended key reading
Notes and references
Chapter 3 External analysis: the impact of the Internet on the macro-environment and on the industry structure of e-business companies
Chapter at a glance
Related case studies
Learning outcomes
Introduction
3.1 Examining trends in the macro-environment
3.1.1 The political and legal environment
FT article: Online gambling: The sector has been able to cash in on a regulatory regime set up in Alderney
FT article Publishers sued over e-book price 'collusion'
3.1.2 The economic environment
FT article UK online economy valued at GBP82bn
3.1.3 The social environment
FT article: A social network links our personal and office lives
3.1.4 The natural environment
Blog box: How Facebook Got Its Green Back
3.1.5 The technological environment
FT article: Trying on the future
3.2 Examining industry structure with the five forces framework
FT article: Michael Porter, Management thinker - Academic who shares his values
3.2.1 Industry rivalry
3.2.2 Barriers to entry
FT article: Cloud computing cuts start-up costs
3.2.3 Substitute products
FT article: Facebook shows it gets the message with Instagram deal
3.2.4 Bargaining powers of buyers and suppliers
FT article: Google buys UK price comparison website for GBP37.7m
3.3 Complementing the five forces framework with the co-opetition framework
FT article: Nokia and Microsoft talk up benefits of co-dependence
Critical perspective 3.1: Benefits and drawbacks of industry analysis tools
3.4 Defining industries, segmenting markets and targeting markets in e-business
3.4.1 Defining an industry
3.4.2 Segmenting markets in an industry
e-Business Concept 3.1: The e-business market segmentation matrix
FT article: Vodafone and Facebook team up on smartphone
3.4.3 Targeting specific markets in an industry
FT article: Google searches to become personalised
Summary
Review questions
Discussion questions
Recommended key reading
Useful third-party weblinks
Notes and references
Chapter 4 Internal analysis: e-business competencies as sources of strengths and weaknesses
Chapter at a glance
Related case studies
Lea
Guided tour
Foreword
Preface
Authors' acknowledgements
The authors
Publisher's acknowledgements
Part I Introduction
Chapter 1 Key terminology and evolution of e-business
Chapter at a glance
Learning outcomes
Introduction
1.1 Key terminology
1.1.1 e-Business
1.1.2 Electronic commerce
1.1.3 Mobile e-commerce
FT article It's too early for e-business to drop its 'e'
1.1.4 The concept of strategy
1.1.5 The concept of value creation and capturing
1.2 The evolution of e-business
1.2.1 The grassroots of e-business
FT article Edi update
1.2.2 The rise of the Internet
FT article Boo.com founder fears net bubble
1.2.3 The crash
FT article Webvan's billion-dollar mistake
1.2.4 The synergy phase
FT article From Netscape to the Next Big Thing: how a dotcom decade changed our lives
Blog box Google acquires Internet (May 2017)
Summary
Review questions
Chapter 2 Overview of the e-business strategy framework
Chapter at a glance
Learning outcomes
Introduction
2.1 Key challenges in e-business strategy formulation
2.2 A systematic approach to e-business strategy formulation
Summary
Review questions
Recommended key reading
Notes and references
Chapter 3 External analysis: the impact of the Internet on the macro-environment and on the industry structure of e-business companies
Chapter at a glance
Related case studies
Learning outcomes
Introduction
3.1 Examining trends in the macro-environment
3.1.1 The political and legal environment
FT article: Online gambling: The sector has been able to cash in on a regulatory regime set up in Alderney
FT article Publishers sued over e-book price 'collusion'
3.1.2 The economic environment
FT article UK online economy valued at GBP82bn
3.1.3 The social environment
FT article: A social network links our personal and office lives
3.1.4 The natural environment
Blog box: How Facebook Got Its Green Back
3.1.5 The technological environment
FT article: Trying on the future
3.2 Examining industry structure with the five forces framework
FT article: Michael Porter, Management thinker - Academic who shares his values
3.2.1 Industry rivalry
3.2.2 Barriers to entry
FT article: Cloud computing cuts start-up costs
3.2.3 Substitute products
FT article: Facebook shows it gets the message with Instagram deal
3.2.4 Bargaining powers of buyers and suppliers
FT article: Google buys UK price comparison website for GBP37.7m
3.3 Complementing the five forces framework with the co-opetition framework
FT article: Nokia and Microsoft talk up benefits of co-dependence
Critical perspective 3.1: Benefits and drawbacks of industry analysis tools
3.4 Defining industries, segmenting markets and targeting markets in e-business
3.4.1 Defining an industry
3.4.2 Segmenting markets in an industry
e-Business Concept 3.1: The e-business market segmentation matrix
FT article: Vodafone and Facebook team up on smartphone
3.4.3 Targeting specific markets in an industry
FT article: Google searches to become personalised
Summary
Review questions
Discussion questions
Recommended key reading
Useful third-party weblinks
Notes and references
Chapter 4 Internal analysis: e-business competencies as sources of strengths and weaknesses
Chapter at a glance
Related case studies
Lea