European Casebook on Competing Through Information Technology
Published on 4. November 1994
Book
Paperback/Softback
288 pages
978-0-13-295304-7 (ISBN)
Description
Aiming to increase the awareness of the strategic role that information technology plays in today's organizations, this book investigates related management issues and challenges. It focuses on IT practices in Europe through a select set of private and public companies, varying in size, based in various countries and operating in a variety of service and industry sectors. The book features an overview of the IT field from a strategic perspective and assesses the existing conceptual frameworks for identifying strategic IT applications.
More details
Series
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 235 mm
Width: 178 mm
Weight
483 gr
ISBN-13
978-0-13-295304-7 (9780132953047)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Planning and Managing Strategic IT Applications (BP). Strategic IT Initiatives in the Public Sector (Minitel). Exploiting a Publicly-Available IT Platform (Minitel). Innovative use of IT (CORTAL -v- Credit Commercial de France). Business Process Redesign Through IT (Otis Elevator). Competing Against Time with IT (Union Bank of Switzerland). Gaining Business Value from IT Investment (CompuNet AG). Binding the Customer through IT (Papeteries Brun Passot). Strategic Technology Selection (EDI at Leroy Merlin). Geo-Political Issues in Managing IT (Royal Hong Kong Jockey Club).