Surveys That Work
A Practical Guide for Designing and Running Better Surveys
Published on 17. August 2021
Book
Paperback/Softback
368 pages
978-1-933820-53-8 (ISBN)
Description
Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real&ndashworld compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.
More details
Language
English
Place of publication
United States
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 24 mm
Weight
793 gr
ISBN-13
978-1-933820-53-8 (9781933820538)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Caroline Jarrett is the forms specialist, advising organizations on how to make forms easier to fill in and how to improve websites and business processes that include forms. Her research on topics like 'How do people answer questions?' led her to explore the literature on survey methodology, the concept of Total Survey Error, and advising her clients on how to improve their surveys, as well as their forms.
Caroline has an MA in Mathematics from Oxford University, an MBA and a Diploma in Statistics from the Open University, and is a Chartered Engineer. Caroline is co-author of Forms that Work: Designing Web Forms for Usability (Morgan Kaufmann/Elsevier) and of User Interface Design and Evaluation (The Open University/Elsevier).
Caroline's website is Effortmark.co.uk. Find her on Twitter as @cjforms.
Caroline has an MA in Mathematics from Oxford University, an MBA and a Diploma in Statistics from the Open University, and is a Chartered Engineer. Caroline is co-author of Forms that Work: Designing Web Forms for Usability (Morgan Kaufmann/Elsevier) and of User Interface Design and Evaluation (The Open University/Elsevier).
Caroline's website is Effortmark.co.uk. Find her on Twitter as @cjforms.