Packaging the Presidency
A History and Criticism of Presidential Campaign Advertising
3rd Edition
Published on 12. September 1996
Book
Paperback/Softback
608 pages
978-0-19-508942-4 (ISBN)
Description
Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.
Reviews / Votes
From earlier editions:More details
Edition
3rd Revised edition
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
4 halftones
Dimensions
Height: 203 mm
Width: 133 mm
Thickness: 35 mm
Weight
753 gr
ISBN-13
978-0-19-508942-4 (9780195089424)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Kathleen Hall Jamieson
Packaging The Presidency
A History and Criticism of Presidential Campaign Advertising
E-Book
06/1996
3rd Edition
OUP eBook
€9.99
Available for download
Kathleen Hall Jamieson
Packaging The Presidency
A History and Criticism of Presidential Campaign Advertising
E-Book
06/1996
3rd Edition
OUP eBook
€9.99
Available for download
Person
Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.