Super Market
How the Triple Threat of Mobile, Social, and Local Are Changing Buying Forever
1st Edition
Published on 3. October 2012
Book
Hardback
256 pages
978-1-118-08368-0 (ISBN)
Description
Today's marketplace is a little like the old bazaars of Aladdin, bursting at the seams with a plethora of items for sale, but ultimately super charged with social interactions: from sword swallowers to fire breathers; from haggling to deal making. And there is magic to be found in the form of technology: from mobile to social networking; from group buying flash mobs to content factories of education, information and guides. The marketplace has become a super marketplace. There is tremendous opportunity for those who are prepared to stake out specific niche areas within social media - example: local, mobile, retention vs acquisition etc. and provide a much more focused, targeted and customized plan.
Three areas of particular interest covered in this book are: Social CRM, Social Commerce and Local Social (case in point, Google's failed $6 bn bid to acquire Groupon). So what do these three areas have in common, besides technology (new media), social media and social networking itself? The answer is mobile. SUPER Markets will help to bring all of this together i.e. digital + social + mobile.
For effective social commerce you need three storefronts: physical, digital and mobile. No matter what line of business you're in, you need to establish a presence, marketplace and storefront across these three mission critical dimensions. Each platform brings something unique and differentiated to the table:
Physical: Commerce
Digital: Content
Mobile: Context
.but when combined present a powerful 1-2-3 punch.
Three areas of particular interest covered in this book are: Social CRM, Social Commerce and Local Social (case in point, Google's failed $6 bn bid to acquire Groupon). So what do these three areas have in common, besides technology (new media), social media and social networking itself? The answer is mobile. SUPER Markets will help to bring all of this together i.e. digital + social + mobile.
For effective social commerce you need three storefronts: physical, digital and mobile. No matter what line of business you're in, you need to establish a presence, marketplace and storefront across these three mission critical dimensions. Each platform brings something unique and differentiated to the table:
Physical: Commerce
Digital: Content
Mobile: Context
.but when combined present a powerful 1-2-3 punch.