National Image and Competitive Advantage
The Theory and Practice of Country-of-origin Effect
Published on 17. July 2001
Book
Hardback
192 pages
978-87-630-0031-4 (ISBN)
More details
Language
English
Place of publication
Copenhagen
Denmark
Target group
College/higher education
Professional and scholarly
Illustrations
Ill.
Dimensions
Height: 230 mm
Weight
422 gr
ISBN-13
978-87-630-0031-4 (9788763000314)
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Schweitzer Classification