National Image and Competitive Advantage
The Theory and Practice of Country-of-Origin Effect
Copenhagen Business School Press
Published on 21. June 2001
Book
Hardback
190 pages
978-87-16-13516-2 (ISBN)
More details
Language
English
Place of publication
Copenhagen
Denmark
Target group
College/higher education
Professional and scholarly
ISBN-13
978-87-16-13516-2 (9788716135162)
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Schweitzer Classification
Persons
Author
Professor, Graduate School of Business Administrat ion, Bar-Ilan University, Israel
Associate Professor, Graduate School of Business Administration, Bar-Ilan University, Israel