Brand Loyalty
Measurement and Management
Published on 1. January 1978
Book
Hardback
174 pages
978-0-471-02845-1 (ISBN)
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations, bibliography, index
Dimensions
Height: 220 mm
Width: 140 mm
ISBN-13
978-0-471-02845-1 (9780471028451)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification