Quantitative Research in Business and Management
1st Edition
Published on 5. April 2020
Book
Hardback
1664 pages
978-1-4129-6246-9 (ISBN)
Description
The field of business and management has a rich tradition of engaging quantitative training and debate. Statistics are used every day by businesses, managers and individuals looking to answer questions, and yet quantitative training and familiarity with numbers is very mixed. Including seminal articles from a wide range of sources, this four-volume set will help foster greater understanding of the ideas behind the numbers and how to better use the tools and strategies available in the literature.
More details
Series
Edition
Four-Volume Set
Language
English
Place of publication
Thousand Oaks
United States
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-4129-6246-9 (9781412962469)
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Schweitzer Classification
Person
Paul R. Jackson is Professor of Corporate Communications and member of the Business Economics and Strategy group at the Alliance Manchester Business School, University of Manchester. Over the years he has undertaken various roles including Director of Doctoral Programmes at the University of Sheffield and, at UMIST, Head of the Division of Marketing, International Business and Strategy as well as designing the doctoral training programme at MBS. He has been teaching research methods to undergraduate, Masters and doctoral students since 1975 and has contributed to books on research methods teaching as well as workshops for students and teachers on behalf of the British Academy of Management.