Quantitative Data Analysis in Management Research

Paul R. Jackson is Professor of Corporate Communications and member of the Business Economics and Strategy group at the Alliance Manchester Business School, University of Manchester. Over the years he has undertaken various roles including Director of Doctoral Programmes at the University of Sheffield and, at UMIST, Head of the Division of Marketing, International Business and Strategy as well as designing the doctoral training programme at MBS. He has been teaching research methods to undergraduate, Masters and doctoral students since 1975 and has contributed to books on research methods teaching as well as workshops for students and teachers on behalf of the British Academy of Management.