German
Made Simple (Publisher)
Published on 1. July 1988
Book
Paperback/Softback
288 pages
978-0-7506-0434-5 (ISBN)
Description
"Business German" is a complete learning programme for business executives and students who need to develop their knowledge of the language in a commercial context. It assumes a very basic standard of German, and consists of short independent units which can be worked through on a self study basis or within a larger class group. However, the key feature of "Business German" is its dual function; it combines language learning with doing business in Germany and as such can be used both as a workbook and as a source of reference. Each unit looks at various aspects of German business, such as trade fairs and exhibitions, sales negotiation, consumer attitudes, business lunches, and travel, introducing dialogues and comprehension exercises, along with a wealth of information on business practices, institutions and communications. Relevant vocabulary, exercises and grammar revision sections help to keep the reader on course, and authentic business materials such as contracts, order forms, invoices, memos, telexes, letters and questionnaires add realism to the text.
More details
Series
Edition
New edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Edition type
New edition
Product notice
Paperback (UK-trade)
Dimensions
Height: 216 mm
Width: 133 mm
Weight
345 gr
ISBN-13
978-0-7506-0434-5 (9780750604345)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Business travel; figures, money prices and dates; invitation to dinner; forms of address and titles; business communication; business correspondence; job application; vocational training in Germany; presenting a company; advertising; trade fairs and exhibitions; market research; analysis of statistical data; distribution; export and haulage; economic geography; banking; the company; commercial legislation and industrial relations.