
Strategic Workforce Reskilling in Service Marketing
Business Science Reference (Publisher)
Published on 17. April 2025
Book
Paperback/Softback
594 pages
979-8-3373-0165-5 (ISBN)
Description
In the contemporary landscape, there is a critical nexus of service marketing innovation, workforce upskilling, and ethical business paradigms. The domain where marketing innovation intersects sustainability and corporate ethics is underexplored. Enterprises can adopt avant-garde strategies, such as voice search technology, to enhance service provision, while advancing sustainability and corporate social responsibility (CSR). However, voice search technology remains an under-researched area, particularly its ramifications for workforce reskilling and its capacity to transform service marketing dynamics. Strategic Workforce Reskilling in Service Marketing paves the way for novel academic inquiry and theoretical elaboration in an era of rapidly evolving technological paradigms. Through a synthesis of theoretical frameworks and empirical case studies, it offers profound insights into the confluence of technology, reskilling, and responsible corporate practices. Covering topics such as employee retention, gamified training, and environmental awareness, this book is an excellent resource for business leaders, marketing practitioners, human resources professionals, policymakers, researchers, academicians, and more.
More details
Language
English
Place of publication
United States
Publishing group
IGI Global
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 280 mm
Width: 216 mm
Thickness: 32 mm
Weight
1478 gr
ISBN-13
979-8-3373-0165-5 (9798337301655)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Arjun J Nair | Sridhar Manohar | Yam B. Limbu
Strategic Workforce Reskilling in Service Marketing
Book
04/2025
IGI Global
€361.40
Shipment within 10-20 days