Cultural Destinations' Online Communication and Promotion
Discovering Official and Unofficial Online Sources Peculiarities of Cultural Destinations Promotion
Published on 27. September 2011
Book
Paperback/Softback
148 pages
978-3-8454-7177-8 (ISBN)
Description
Destinations websites and particularly cultural destinations' websites have their own communication strategies: they act as hubs with respect to destinations' stakeholders (e.g. cultural attractions but also accommodations, associations, etc). The objective of this research is to study the peculiarity of this specific online communication domain. Results show that there are differences between cultural destinations' and leisure destinations' online communication, and that online information competitors (mostly unofficial websites) are spreading on the internet the same contents as destinations' websites, but they are marketing the destination in an emotional way.
More details
Language
English
Place of publication
Germany
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 10 mm
Weight
238 gr
ISBN-13
978-3-8454-7177-8 (9783845471778)
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Schweitzer Classification
Person
Alessandro Inversini holds a PhD in Communication Sciences from Università della Svizzera italiana (USI). His research field of interests are where communication, tourism and new media overlap. Alessandro is former director of webatelier.net (USI) and director of ticinoinfo sa(Ticino Region Tourism New Media Competence Center).