Managing Marketing
Your guide to getting it right
Book
Paperback/Softback
224 pages
978-1-78125-223-9 (ISBN)
Description
Leaders and managers in all organisations need to understand the centrality of marketing to business success.
Using the series' trademark mix of checklists and thinker profiles, CMI experts guide the reader through the fundamentals of marketing analysis and planning, the key elements of the marketing mix and examples of marketing in practice. The book also has a special focus on relationship marketing and customer care.
Topics covered include: carrying out marketing research; preparing a marketing plan; understanding pricing strategies; successful direct mail; building closer customer relations and much more.
Using the series' trademark mix of checklists and thinker profiles, CMI experts guide the reader through the fundamentals of marketing analysis and planning, the key elements of the marketing mix and examples of marketing in practice. The book also has a special focus on relationship marketing and customer care.
Topics covered include: carrying out marketing research; preparing a marketing plan; understanding pricing strategies; successful direct mail; building closer customer relations and much more.
More details
Series
Edition
Main
Language
English
Place of publication
London
United Kingdom
Product notice
Paperback (UK-trade)
Dimensions
Height: 210 mm
Width: 135 mm
ISBN-13
978-1-78125-223-9 (9781781252239)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
The Chartered Management Institute (CMI) is the UK's only chartered professional body dedicated to promoting the highest standards of management and leadership excellence. It has over 90,000 members worldwide. Books in the Checklists series are based on the experience and contributions of its most experienced members.