Sell
South-Western (Publisher)
5th Edition
Published on 19. February 2010
Book
Mixed media product
352 pages
978-0-538-74875-9 (ISBN)
Description
Created through a 'student-tested, faculty-approved' review process with over 100 students and faculty, "Sell" is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. "Sell" employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.
More details
Edition
5th Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 274 mm
Width: 214 mm
Thickness: 16 mm
Weight
820 gr
ISBN-13
978-0-538-74875-9 (9780538748759)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Author
Colorado State University
University of Louisville
University of Central Missouri
Oklahoma City University
Ball State University
Content
1. Overview of Personal Selling. Online Appendix 1: Sales Careers. 2. Building the Trust and Sales Ethics. 3. Understanding Buyers. 4. Communication Skills. 5. Strategic Prospecting and Preparing for Sales Dialog. 6. Planning Sales Dialog and Presentations. 7. Sales Dialog: Creating and Communicating Value. 8. Addressing Concerns and Earning Commitment. 9. Expanding Customer Relationships. 10. Adding Value: Self-Leadership and Teamwork. 11. Sales Management and Sales 2.0.