Sales Management
Analysis and Decision Making
8th Edition
Published on 7. March 2017
Book
Hardback
424 pages
978-1-138-16507-6 (ISBN)
Description
Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.
More details
Edition
8th New edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Edition type
New edition
Illustrations
Illustrations
Dimensions
Height: 279 mm
Width: 216 mm
ISBN-13
978-1-138-16507-6 (9781138165076)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Thomas N. Ingram | Raymond W. LaForge | Charles H. Schwepker
Sales Management
Analysis and Decision Making
Book
03/2012
8th Edition
M.E. Sharpe
€69.51
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