Sales Management
Analysis and Decision Making
South-Western (Publisher)
5th Edition
Published on 21. April 2003
Book
Paperback/Softback
420 pages
978-0-324-19108-0 (ISBN)
Description
This text provides up-to-the-minute coverage of the trends and issues in sales management, equipping students with a strong foundation and the innovative skills needed for the 21st century and offering the text in the form of modules, which allow instructors to customize their coverage in class.
More details
Edition
5th Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 277 mm
Width: 216 mm
ISBN-13
978-0-324-19108-0 (9780324191080)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Author
Brown-Forman Professor of Marketing, University of Louisville, USA