Professional Selling

This text provides comprehensive coverage of contemporary professional selling by integrating sales research with leading personal selling practices. The chapters can be mixed and matched with sales management chapters from Ingram's "Sales Management", fifth edition to create a customized sales course. This highly experienced author team draws on their industry and academic experience to blend contemporary research findings with illustrated best practices in professional selling.
 
This text provides comprehensive coverage of contemporary professional selling by integrating sales research with leading personal selling practices. The chapters can be mixed and matched with sales management chapters from Ingram's "Sales Management", fifth edition to create a customized sales course. This highly experienced author team draws on their industry and academic experience to blend contemporary research findings with illustrated best practices in professional selling.