Using Trademarks in Business
A Practical Guide
Published on 1. January 2000
Book
Paperback/Softback
208 pages
978-0-471-96670-8 (ISBN)
Description
This practical guide, part of a series on effective management of intellectual property rights, looks at trade marks. Trade marks are of great commercial significance to companies; as well as representing brand image and the goodwill in the company, they are valuable assets in their own right and proprietors are now able to license marks to other parties. The Trade Marks Act of November 1994 created a regime which allows all types of businesses to licence their trade marks to generate income and expand their markets.
More details
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 230 mm
ISBN-13
978-0-471-96670-8 (9780471966708)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1: introduction and legal framework; the business case for trade marks. Part 2: selecting a trade mark; assignment and other dealings with trade marks; tax and the trade mark. Part 3: policing your marks; infringement; the action for infringement; counterfeiting and criminal sanctions; bringing and defending opposition/rectification proceedings; international aspects; certification and collective marks; glossary of terms. Appendices: extracts from Trade Marks Act 1994; Community Trade Mark Regulation; Trade Marks Registry work manual.