Communicating Effectively
McGraw-Hill Inc.,US (Publisher)
6th Edition
Book
Mixed media product
672 pages
978-0-07-231567-7 (ISBN)
Description
This text is for the Introduction to Communication course, also known as the Hybrid course. In this course, students acquire a foundation of knowledge on the different areas of communication: verbal, nonverbal, interpersonal, small group, public speaking, and more. In "Communicating Effectively", students learn the foundation of communication studies through numerous examples ranging from the campus to the workplace to communities both in the United States and throughout the world; brief readings from the popular press further engage students to relate to communication theories. In addition every chapter contains numerous activities to encourage students to work in groups and learn concepts. There is also a "Communications Concepts" video CD-ROM to accompany this edition.
More details
Edition
6th edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
colour illustrations
Dimensions
Height: 254 mm
Width: 204 mm
ISBN-13
978-0-07-231567-7 (9780072315677)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 Basic principles of communication: the communication process; self and communication; listening; verbal communication; nonverbal communication. Part 2 Interpersonal communication; interpersonal relationships; evaluating and improving relationships; communicating at work. Part 3 Communicating in groups: small groups - characteristics; group leadership, participation and conflict management. Part 4 Communicating in public: getting started; finding speech material; organizing and outlining the speech; delivering the speech; the informative speech; the persuasive speech. Appendix: mass communication and media literacy.