Business Marketing Management
A Strategic View of Industrial and Organizational Markets
4th Edition
Published in December 1991
Book
Paperback/Softback
760 pages
978-0-03-075384-8 (ISBN)
More details
Edition
4th Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Cengage Learning EMEA
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 230 mm
Weight
1200 gr
ISBN-13
978-0-03-075384-8 (9780030753848)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification