Business Research
A Practical Guide for Undergraduate and Postgraduate Students
Published on 8. January 1997
Book
Hardback
368 pages
978-0-333-60704-6 (ISBN)
Description
Business Research is a practical guide for students at all levels who undertake a project in business, management or related areas. It explains and describes the different aspects and stages of conducting business research simply and clearly, and in a logical sequence. It can be used as a course text or for private study and will be relevant to a wide range of business research activity.
More details
Language
English
Place of publication
Basingstoke
United Kingdom
Target group
College/higher education
Illustrations
Illustrations
Dimensions
Height: 240 mm
Width: 159 mm
Weight
758 gr
ISBN-13
978-0-333-60704-6 (9780333607046)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Jill Collis | Roger Hussey
Business Research
Book
03/2003
2nd Edition
Palgrave Macmillan
€37.13
Article exhausted; check for reprint
Content
Understanding Research - Dealing with Practical Issues - Dealing with Conceptual Issues - Searching the Literature - Determining the Research Design - Collecting Original Data - Analysing Quantitative Data - Analysing Qualitative Data - Writing up the Project - Trouble Shooting - Appendices