Forever Forward
Description
UPDATED WITH A NEW CHAPTER
With a foreword by McLaren CEO Zak Brown and written with exclusive inside access, this is the real-time, unfolding story of one of F1's greatest ever teams, rising back up from oblivion.
Few names in motorsports carry the same authority as McLaren and, although in recent years their performance hadn't living up to the legend, they have now returned to form in a spectacular way under the leadership of Zak Brown.
Going into 2023, Brown's team were the ninth quickest on the grid only to end it as arguably the second fastest, after a dramatic mid-season turnaround. It was only in 2024 that lead driver Lando Norris achieved his first ever Grand Prix win in Miami. The following year he became world champion.
Zak Brown took over a failing team from Ron Dennis in 2018, and his dynamic leadership style has seen astounding results. McLaren are on the rise again, looking to a future that will echo its haloed past, when James Hunt, Alain Prost, Niki Lauda, Ayrton Senna and Lewis Hamilton drove the team into the history books. Here they go again.
The McLaren motto is 'Forever Forward', and their story is all about the underdog taking on the big boys of F1. The author looks back at McLaren's origin story, as their heritage is such a big part of their identity, but his main mission is going behind the scenes to give us the inside track on the team's extraordinary resurgence under Brown, and their thrilling bid for victory.
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Ben Hunt (Author)
Ben Hunt has worked in motorsports for twelve years and co-hosts F1 podcast Inside the Piranha Club. He is the author of Lando Norris: A Biography (2023) and the Sunday Times bestseller Growing Wings: The Inside Story of Red Bull Racing (2024) and Forever Forward: The Inside Story of McLaren Formula 1 (2025). In a twenty-year career in sports journalism, he has previously reported on Premier League football, Ashes tests, snooker championships and Ryder Cups. Ben lives in Chichester, West Sussex, with his wife and their two children.
Zak Brown (Foreword By)
Born and raised in California, Zak Brown raced professionally around the world for 10 years before developing his skills in motorsport's business and commercial worlds. In 1995, he founded JMI, which grew to become the largest and most successful motorsport marketing agency in the world. As Chief Executive Officer of McLaren Racing, Zak Brown has led the transformation of the brand and culture of the McLaren Formula 1 team and put in place the people, resources, infrastructure and mindset that has enabled McLaren to return to racing at the front of the F1 grid. He is married with two sons and several dogs, lives in Surrey in the UK and can be found on the golf course on his rare days off.