Essentials of Strategic Management
5th Edition
Published on 1. October 2010
Book
Paperback/Softback
216 pages
978-0-13-600669-5 (ISBN)
Description
Essentials of Strategic Management offers a concise explanation of the most important concepts and techniques in strategic management. Further, the brevity of this text makes it suitable for use in corporate and executive training programs.
KEY TOPICS: Basic Concepts of Strategic Management; Corporate Governance, Ethics, and Social Responsibility; Environmental Scanning and Industry Analysis; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis and Business Strategy; Strategy Formulation: Corporate Strategy; Strategy Formulation: Functional Strategy and Strategic Choice; Strategy Implementation: Organizing for Action; Strategy Implementation: Staffing and Leading; Evaluation and Control; Suggestions for Case Analysis
MARKET: For professionals in fields of strategic planning and competitive strategy.
KEY TOPICS: Basic Concepts of Strategic Management; Corporate Governance, Ethics, and Social Responsibility; Environmental Scanning and Industry Analysis; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis and Business Strategy; Strategy Formulation: Corporate Strategy; Strategy Formulation: Functional Strategy and Strategic Choice; Strategy Implementation: Organizing for Action; Strategy Implementation: Staffing and Leading; Evaluation and Control; Suggestions for Case Analysis
MARKET: For professionals in fields of strategic planning and competitive strategy.
More details
Other editions
Previous edition
J. Hunger | J. David Hunger | Thomas L. Wheelen
Essentials of Strategic Management
Pearson New International Edition
Book
08/2013
5th Edition
Pearson Education Limited
€97.99
Shipment within 10-20 days
Content
Part 1: Introduction to Strategic Management
Chapter 1: Basic Concepts of Strategic Management
Chapter 2: Corporate Governance, Ethics, and Social Responsibility
Part 2: Scanning the Environment
Chapter 3: Environmental Scanning and Industry Analysis
Chapter 4: Internal Scanning: Organizational Analysis
Part 3: Strategy Formulation
Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy
Chapter 6: Strategy Formulation: Corporate Strategy
Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice
Part 4: Strategy Implementation and Control
Chapter 8: Strategy Implementation: Organizing for Action
Chapter 9: Strategy Implementation: Staffing and Leading
Chapter 10: Evaluation and Control
Part 5: Introduction to Case Analysis
Chapter 11: Suggestions for Case Analysis
Appendix A: Suggested Techniques for Case Analysis and Presentation
Appendix B: Resources for Case Research
Appendix C: Strategic Audit of a Corporation
Chapter 1: Basic Concepts of Strategic Management
Chapter 2: Corporate Governance, Ethics, and Social Responsibility
Part 2: Scanning the Environment
Chapter 3: Environmental Scanning and Industry Analysis
Chapter 4: Internal Scanning: Organizational Analysis
Part 3: Strategy Formulation
Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy
Chapter 6: Strategy Formulation: Corporate Strategy
Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice
Part 4: Strategy Implementation and Control
Chapter 8: Strategy Implementation: Organizing for Action
Chapter 9: Strategy Implementation: Staffing and Leading
Chapter 10: Evaluation and Control
Part 5: Introduction to Case Analysis
Chapter 11: Suggestions for Case Analysis
Appendix A: Suggested Techniques for Case Analysis and Presentation
Appendix B: Resources for Case Research
Appendix C: Strategic Audit of a Corporation