Essentials of Strategic Management
International Edition
5th Edition
Published on 1. October 2010
Book
Paperback/Softback
208 pages
978-0-13-247881-6 (ISBN)
Description
Get straight to the heart of important strategic management concepts.
This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.
This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.
This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.
This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 231 mm
Width: 179 mm
Thickness: 9 mm
Weight
290 gr
ISBN-13
978-0-13-247881-6 (9780132478816)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
J. Hunger | J. David Hunger | Thomas L. Wheelen
Essentials of Strategic Management
Pearson New International Edition
Book
08/2013
5th Edition
Pearson Education Limited
€97.99
Shipment within 10-20 days
Previous edition
Book
07/2008
4th Edition
Pearson
€43.32
Article exhausted; check for reprint
Content
Part 1: Introduction to Strategic Management
Chapter 1: Basic Concepts of Strategic Management
Chapter 2: Corporate Governance, Ethics, and Social Responsibility
Part 2: Scanning the Environment
Chapter 3: Environmental Scanning and Industry Analysis
Chapter 4: Internal Scanning: Organizational Analysis
Part 3: Strategy Formulation
Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy
Chapter 6: Strategy Formulation: Corporate Strategy
Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice
Part 4: Strategy Implementation and Control
Chapter 8: Strategy Implementation: Organizing for Action
Chapter 9: Strategy Implementation: Staffing and Leading
Chapter 10: Evaluation and Control
Part 5: Introduction to Case Analysis
Chapter 11: Suggestions for Case Analysis
Appendix A: Suggested Techniques for Case Analysis and Presentation
Appendix B: Resources for Case Research
Appendix C: Strategic Audit of a Corporation
Chapter 1: Basic Concepts of Strategic Management
Chapter 2: Corporate Governance, Ethics, and Social Responsibility
Part 2: Scanning the Environment
Chapter 3: Environmental Scanning and Industry Analysis
Chapter 4: Internal Scanning: Organizational Analysis
Part 3: Strategy Formulation
Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy
Chapter 6: Strategy Formulation: Corporate Strategy
Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice
Part 4: Strategy Implementation and Control
Chapter 8: Strategy Implementation: Organizing for Action
Chapter 9: Strategy Implementation: Staffing and Leading
Chapter 10: Evaluation and Control
Part 5: Introduction to Case Analysis
Chapter 11: Suggestions for Case Analysis
Appendix A: Suggested Techniques for Case Analysis and Presentation
Appendix B: Resources for Case Research
Appendix C: Strategic Audit of a Corporation