Marketing Management
A Planning Approach
Published in December 1978
Book
Paperback/Softback
604 pages
978-0-201-03168-3 (ISBN)
More details
Series
Language
English
Place of publication
New Jersey
United States
Publishing group
Pearson Education (US)
Illustrations
73ill.
Dimensions
Height: 240 mm
Width: 190 mm
ISBN-13
978-0-201-03168-3 (9780201031683)
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Schweitzer Classification