Marketing Management
A Planning Approach
Published on 1. January 1978
Book
Hardback
604 pages
978-0-201-03057-0 (ISBN)
More details
Language
English
Place of publication
New Jersey
United States
Publishing group
Pearson Education (US)
Illustrations
73figs.
Dimensions
Height: 250 mm
Width: 190 mm
ISBN-13
978-0-201-03057-0 (9780201030570)
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Schweitzer Classification