Mapping Strategic Thought
Published on 26. September 1990
Book
Hardback
444 pages
978-0-471-92632-0 (ISBN)
Description
"Mapping Strategic Thought" has a double agenda. It describes empirical investigations of substantive issues that conern the field of strategic management. While other work on such issues tends to seek statistically signicant commonalities, the emphasis of much of the research in this volume is on exploring the nature of commonality, the way it is achieved, or why apparently similar individuals and organizations respond to similar stimuli in different ways. The research represented here has a common a focus on managerial cognition, - a relatively new emphasis in a field that has concentrated recently on financial and accounting data. The use of mapping methods to illustrate and analyze managerial cognition reflects the second agenda of the book, which is to present a set of methodological tools for depicting and analying managerial thought. The second half of this book therefore documents the procedures used to "map" the mental representations of decision makers in the empirical work reported. The authors do not promote a cognitive approach or mapping methods as substitutes for other research methodologies, but as additional sources of insight into organizational strategy.
Their hope is that technical chapters will help expand the range and complexity of future research on managerial cognition.
Their hope is that technical chapters will help expand the range and complexity of future research on managerial cognition.
More details
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
67 line drawings, tables, index
Dimensions
Height: 55 mm
Width: 35 mm
Weight
760 gr
ISBN-13
978-0-471-92632-0 (9780471926320)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 Empirical research: mapping strategic thought, Anne S.Huff; discovering the basis of competition in 12 industries - computerized content analysis of interview data from the US and Europe, Philip H.Birnbaum and A.R.Weiss; managerial thought structures and competitive positioning, Rhonda K.Reger; bias and sensemaking in good times and bad, Anne S.Huff and Charles R.Schwenk; evolution of revealed causal maps during decline - a case study of admiral, Liam Fahey and V.K.Narayanan; directing strategic change - a dynamic holistic approach, Michael G.Dougon and John M.Komocar; strategy reformulation at AT&T, Anne S. Huff and Karen E.Fletcher; mapping the process of problem reformulation - implications for understanding strategic thought, Richard J.Boland Jr et al; explaining stratgic alliance in the chemical industry, C.Marlene Fiol; comments on the empirical articles and recommendations for future research, Charles I Stubbart and Arkalgud Ramaprasad. Part 2 Mapping methods: content analysis, Carolyn B.Erdener and Craig P.Dunn; the repertory grid technique, Rhonda K.Reger; coding the association of concepts, Anne S.Huff et al; identifying strategic loops - the self-Q interviews, Michael G.Bougon et al; argument mapping, Karen E.Fletcher and Anne S.Huff; narrative semiotics - theory, procedure and illustration, C.Marlene Fiol, conclusion - key mapping decisions, Anne S. Huff and Karen E. Fletcher.