Writing and Marketing Shareware
2nd Edition
Published on 1. December 1991
Book
Paperback/Softback
304 pages
978-0-8306-2552-9 (ISBN)
Description
A guide for programmers/software developers on how to market the programs they write and on how to design them to appeal to the broader PC market. The author describes the practical steps that lead to getting started, promoting long-term business growth, publicity and customer allegiance.
More details
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
25 illustrations
Dimensions
Height: 252 mm
Width: 176 mm
ISBN-13
978-0-8306-2552-9 (9780830625529)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Introduction to shareware; making money with shareware; shareware design; distribution channels; "free" publicity; paid advertizing; trade shows and conventions; running a business; writing a business plan; legal considerations; writing and testing software; software documentation and support; the registered/retail version; the Association of Shareware Professionals; software you can use; survey results; directory of suppliers and services.