
Essentials of Economics plus NEW MyEconLab with Pearson eText (1-semester access) -- Access Card Package
Prentice Hall (Publisher)
3rd Edition
Published on 28. November 2012
Book
Mixed media product
744 pages
978-0-13-296168-4 (ISBN)
Description
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--Learn economics through real business examples.
Hubbard/O'Brien explains the basics of economics by demonstrating how real businesses use economics to make real decisions everyday. This is something all readers can connect to, as they encounter businesses in their daily lives. And regardless of future career path-opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub-readers will benefit from understanding the economic forces behind their work.
Packages
Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.
Used or rental books
If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.
Access codes
Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.
--Learn economics through real business examples.
Hubbard/O'Brien explains the basics of economics by demonstrating how real businesses use economics to make real decisions everyday. This is something all readers can connect to, as they encounter businesses in their daily lives. And regardless of future career path-opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub-readers will benefit from understanding the economic forces behind their work.
More details
Edition
3rd edition
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
ISBN-13
978-0-13-296168-4 (9780132961684)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition

Book
11/2008
2nd Edition
Pearson
€82.93
Article exhausted; check for reprint
Content
PART1: INTRODUCTION
Chapter 1: Economics: Foundations and Models
Appendix: Using Graphs and Formulas
Chapter 2: Trade-offs, Comparative Advantage, and the Market System
Chapter 3: Where Prices Come From: The Interaction of Demand and Supply
PART 2: MARKETS IN ACTION: POLICY AND APPLICATIONS
Chapter 4: Market Efficiency and Market Failure
Chapter 5: The Economics of Healthcare
PART 3: MICROECONOMIC FOUNDATIONS: CONSUMERS AND FIRMS
Chapter 6: Firms, the Stock Market, and Corporate Governance
Chapter 7: Consumer Choice and Elasticity
Chapter 8: Technology, Production, and Costs
PART 4: MARKET STRUCTURE AND FIRM STRATEGY
Chapter 9: Firms in Perfectly Competitive Markets
Chapter 10: Monopoly and Antitrust
Chapter 11: Monopolistic Competition and Oligopoly
PART 5: MACROECONOMIC FOUNDATIONS
Chapter 12: GDP: Measuring Total Production and Income
Chapter 13: Unemployment and Inflation
PART 6: LONG-RUN AND SHORT-RUN FLUCTUATIONS
Chapter 14: Economic Growth, the Financial System and Business Cycles
Chapter 15: Aggregate Demand and Aggregate Supply Analysis
Appendix: Schools of Macro Thought
PART 7: MONETARY AND FISCAL POLICY
Chapter 16: Money, Banks, and the Federal Reserve System
Chapter 17: Monetary Policy
Chapter 18: Fiscal Policy
Chapter 19: Comparative Advantage, International Trade, and Exchange Rates
Chapter 1: Economics: Foundations and Models
Appendix: Using Graphs and Formulas
Chapter 2: Trade-offs, Comparative Advantage, and the Market System
Chapter 3: Where Prices Come From: The Interaction of Demand and Supply
PART 2: MARKETS IN ACTION: POLICY AND APPLICATIONS
Chapter 4: Market Efficiency and Market Failure
Chapter 5: The Economics of Healthcare
PART 3: MICROECONOMIC FOUNDATIONS: CONSUMERS AND FIRMS
Chapter 6: Firms, the Stock Market, and Corporate Governance
Chapter 7: Consumer Choice and Elasticity
Chapter 8: Technology, Production, and Costs
PART 4: MARKET STRUCTURE AND FIRM STRATEGY
Chapter 9: Firms in Perfectly Competitive Markets
Chapter 10: Monopoly and Antitrust
Chapter 11: Monopolistic Competition and Oligopoly
PART 5: MACROECONOMIC FOUNDATIONS
Chapter 12: GDP: Measuring Total Production and Income
Chapter 13: Unemployment and Inflation
PART 6: LONG-RUN AND SHORT-RUN FLUCTUATIONS
Chapter 14: Economic Growth, the Financial System and Business Cycles
Chapter 15: Aggregate Demand and Aggregate Supply Analysis
Appendix: Schools of Macro Thought
PART 7: MONETARY AND FISCAL POLICY
Chapter 16: Money, Banks, and the Federal Reserve System
Chapter 17: Monetary Policy
Chapter 18: Fiscal Policy
Chapter 19: Comparative Advantage, International Trade, and Exchange Rates