
You Already Know
The Science of Mastering Your Intuition
Laura Huang(Author)
Portfolio (Publisher)
Published on 29. July 2025
Book
Paperback/Softback
XXI, 249 pages
979-8-217-17891-9 (ISBN)
Description
From celebrated business school professor and author of Edge, a research-backed framework for honing and harnessing your intuition to make the right decisions and attain greater levels of achievement.
What sets the most successful people apart? You may think that the correct answer is hard work (and it’s certainly part of it), but in her interviews of the most accomplished individuals—from entrepreneurs and investors to Olympic athletes and Pulitzer Prize winners—Distinguished Professor of Management Laura Huang discovered that what they called their gut feel, the product of their intuition, played the most important role.
We all have intuition, our brain's intelligent synthesis of external data and the entirety of our personal experiences. As such, it draws from what we already know and what we didn’t even realize we knew. This culminates in a gut feel that manifests as a eureka moment, a Spidey sense, or a jolt that changes how we see things and compels us to act. Most people experience these flashes of clarity passively, as random occurrences that come out of the blue.
In You Already Know, Laura Huang scientifically breaks down what happens during the intuiting process and details the personified, physical, emotional, and cognitive components of the gut feel that results. Along the way, she provides valuable exercises to help you recognize, understand, and strengthen your intuition. Purposeful practice enables you to:
• take it from passive and accidental to active and intentional
• develop it to deliver increasingly reliable signals
• heighten your own sensitivity to the signals it sends
Drawing on Huang’s pioneering research on individual judgments and decision-making, organizational psychology, and behavioral economics, as well as hundreds of interviews, You Already Know offers a highly practical model that equips you to leverage your most powerful and underutilized resource to make better decisions, take swift action, and accomplish your most ambitious goals.
As the external world gets ever noisier, often, the smartest thing you can do is turn your focus inward and trust your gut to guide you in the right direction.
What sets the most successful people apart? You may think that the correct answer is hard work (and it’s certainly part of it), but in her interviews of the most accomplished individuals—from entrepreneurs and investors to Olympic athletes and Pulitzer Prize winners—Distinguished Professor of Management Laura Huang discovered that what they called their gut feel, the product of their intuition, played the most important role.
We all have intuition, our brain's intelligent synthesis of external data and the entirety of our personal experiences. As such, it draws from what we already know and what we didn’t even realize we knew. This culminates in a gut feel that manifests as a eureka moment, a Spidey sense, or a jolt that changes how we see things and compels us to act. Most people experience these flashes of clarity passively, as random occurrences that come out of the blue.
In You Already Know, Laura Huang scientifically breaks down what happens during the intuiting process and details the personified, physical, emotional, and cognitive components of the gut feel that results. Along the way, she provides valuable exercises to help you recognize, understand, and strengthen your intuition. Purposeful practice enables you to:
• take it from passive and accidental to active and intentional
• develop it to deliver increasingly reliable signals
• heighten your own sensitivity to the signals it sends
Drawing on Huang’s pioneering research on individual judgments and decision-making, organizational psychology, and behavioral economics, as well as hundreds of interviews, You Already Know offers a highly practical model that equips you to leverage your most powerful and underutilized resource to make better decisions, take swift action, and accomplish your most ambitious goals.
As the external world gets ever noisier, often, the smartest thing you can do is turn your focus inward and trust your gut to guide you in the right direction.
More details
Language
English
Publishing group
Penguin LLC US
Edition type
International edition
Product notice
Paperback (trade)
Dimensions
Height: 203 mm
Width: 142 mm
Thickness: 27 mm
Weight
255 gr
ISBN-13
979-8-217-17891-9 (9798217178919)
Schweitzer Classification
Other editions
Additional editions

Book
07/2025
Portfolio
€26.50
Shipment within 10-20 days
Person
Laura Huang