
Super Signs
Taking your brand to the ultimate level
Published on 7. March 2019
Book
Hardback
272 pages
978-1-912555-18-5 (ISBN)
Description
There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Dimensions
Height: 244 mm
Width: 164 mm
Thickness: 22 mm
Weight
589 gr
ISBN-13
978-1-912555-18-5 (9781912555185)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Hua Shan and Hua Nan are the founders of HUA&HUA, one of China's leading branding and strategy consultancies.