Event Marketing
How to Successfully Promote Events, Festivals, Conventions, and Expositions
1st Edition
Published on 23. May 2002
Book
Hardback
256 pages
978-0-471-40179-7 (ISBN)
Description
Authored by a well-known figure in the field.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.
More details
Series
Edition
1., Auflage
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
bibliography, index
Dimensions
Height: 24.6 cm
Width: 19.8 cm
Thickness: 19 mm
Weight
567 gr
ISBN-13
978-0-471-40179-7 (9780471401797)
Schweitzer Classification
Other editions
New editions
C. A. Preston
Event Marketing
How to Successfully Promote Events, Festivals, Conventions, and Expositions
Book
03/2012
2nd Edition
Wiley
€64.00
Shipment within 10-20 days
Person
LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.
Content
Foreward.
Preface.
Introduction to Event Marketing.
Event Promotion, Advertising, and Public Relations.
Electronic Event Marketing Strategies.
Funding the Event Marketing Program.
Marketing Association Meetings, Conferences, Events, and Expositions.
Marketing Corporate Meetings, Products, Services, and Events.
Marketing Festivals, Fairs, and Other Special Events.
Trends in Event Marketing.
Appendix A: Selling Summerville's Celebration to the Press.
Appendix B: Resources.
References.
Index.
Preface.
Introduction to Event Marketing.
Event Promotion, Advertising, and Public Relations.
Electronic Event Marketing Strategies.
Funding the Event Marketing Program.
Marketing Association Meetings, Conferences, Events, and Expositions.
Marketing Corporate Meetings, Products, Services, and Events.
Marketing Festivals, Fairs, and Other Special Events.
Trends in Event Marketing.
Appendix A: Selling Summerville's Celebration to the Press.
Appendix B: Resources.
References.
Index.