Basic Economics for Business
Published on 1. July 1990
Book
Paperback/Softback
413 pages
978-0-7487-0411-8 (ISBN)
Description
An attempt to set out the fundamentals of economics in terms that should be familiar to business people. The text ranges from an examination of the way in which firms relate to their markets to a discussion of Keynsian economics.
An attempt to set out the fundamentals of economics in terms that should be familiar to business people. The text ranges from an examination of the way in which firms relate to their markets to a discussion of Keynsian economics.
An attempt to set out the fundamentals of economics in terms that should be familiar to business people. The text ranges from an examination of the way in which firms relate to their markets to a discussion of Keynsian economics.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Oxford University Press
Target group
Adult education
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 240 mm
Width: 186 mm
ISBN-13
978-0-7487-0411-8 (9780748704118)
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Schweitzer Classification
Content
Part 1 Introduction to economics: economics and the business person. Part 2 How wealth is created and exchanged: production - how wealth is created; demand, supply and price; elasticity of supply and demand; the theory of the firm; the firm and its markets; the rewards to factors. Part 3 International aspects of business activity: overseas trade; the national income. Part 4 Macro-economics - the study of the whole economy: the background to practical macro-economics; Keynesian economics; supply-side economics and monetarism; a survey of technology; money, credit and banking; conclusions about economics foe marketing and business.