Franchising
An International Perspective
Published on 3. October 2002
Book
Hardback
272 pages
978-0-415-28418-9 (ISBN)
Description
Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Dimensions
Height: 246 mm
Width: 174 mm
Weight
660 gr
ISBN-13
978-0-415-28418-9 (9780415284189)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
02/2014
1st Edition
Routledge
€86.99
Available for download
E-Book
02/2014
1st Edition
Routledge
€86.99
Available for download
Book
10/2002
Routledge
€96.74
Shipment within 15-20 days
Persons
Professor Frank Hoy, Dean of Texas University (EP) Business School enjoys a national (US) and international reputation in the field of entrepreneurship and has a special interest in franchising. Professor John Stanworth, is at the University of Westminster is the Head of the International Franchise Research Centre (IFRC) in London and also Director-General of the Small Business Research Trust based at the Open University in Milton Keynes.
Content
Section 1: Franchising - A Conceptual Overview 1. Franchising as an Entrepreneurial Venture Form 2. Colas, Burgers, Shakes and Shirkers: Towards a Sociological Model of Franchising in the Market Economy Section 2: Franchising As An Organisational Form 3. The Theory of the Firm and the Structure of the Franchise Contract 4. The Choice of Organizational Form: The Case of Franchising 5. Franchising: Firms, Markets and Intangible Assets 6. Power in a Channel of Distribution: Sources and Consequences Section 3: Survival and Growth Rates In Franchising 7. Franchising: Promises, Problems, Prospects 8. Survival Patterns Among Newcomers to Franchising 9. Franchising Growth and Franchisor Entry and Exit in the US Market: Myth and Reality 10. Towards a Model of Franchise System Development Section 4: The Ownership-Redirection Debate 11. Will Successful Franchise Systems Ultimately Become Wholly-Owned Chains? 12. Competative Advantage Variation over the Life Cycle of a Franchise 13. What we know about Ownership Redirection in Franchising: A Meta-analysis