The Creative Economy
How People Make Money from Ideas
Published on 28. June 2001
Book
Hardback
288 pages
978-0-7139-9403-2 (ISBN)
Description
What is creativity? How does it work? How do we manage it and how do we profit from it? In 1996, US copyrights were worth $60.18 billion of export sales, surpassing for the first time every other export sector, including automobiles, agriculture and aircraft. Meanwhile the British music business is already larger than its steel industry. Any economy hoping to prosper in a global entertainment and design culture must seize the opportunities presented by creativity quickly. Howkins here explores how this can be done in the real world.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Penguin Books Ltd
Illustrations
notes, bibliography, index
Dimensions
Height: 243 mm
Width: 166 mm
Thickness: 28 mm
Weight
570 gr
ISBN-13
978-0-7139-9403-2 (9780713994032)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include Understanding Television, Mass Communications in China and New Technologies, New Policies.
Content
Introduction: the art of the patent. The first talent; the boom in intellectual property; the core creative industries; managing creativity; the entertaining gene; click-and-go; capital of my mind.