Cambridge IGCSE (R) Enterprise Coursebook
Published on 22. March 2018
Book
Paperback/Softback
198 pages
978-1-108-44035-6 (ISBN)
Description
The only endorsed resources for the Cambridge IGCSE (R) Enterprise (0454) syllabus. Bringing the world of business into the classroom, this coursebook helps students identify, plan, implement and evaluate their enterprise projects. The book has four sections based around the stages of the project with theory integrated throughout. This helps students relate their practical Enterprise project with the academic principles of business. With a foreword from the specialists at Cambridge Judge Business School, this coursebook helps students appreciate Enterprise skills in the world around them and talk to business people in their communities. Suggested answers to the exam-style questions are in the teacher's resource.
More details
Series
Language
English
Place of publication
Cambridge
United Kingdom
Target group
Primary & secondary/elementary & high school
Edition type
New edition
Product notice
Paperback (trade)
Illustrations
Worked examples or Exercises
Dimensions
Height: 224 mm
Width: 149 mm
Thickness: 12 mm
Weight
296 gr
ISBN-13
978-1-108-44035-6 (9781108440356)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Medi Houghton | Matthew Bryant | Veenu Jain
Cambridge IGCSE (R) Enterprise Coursebook with Digital Access (2 Years)
Book
03/2018
Cambridge University Press
€58.50
Shipment within 15-20 days
Content
Foreword from the Cambridge Judge Business School; Introduction to enterprise; Section 1: Identifying your enterprise project Chapter 1: Setting up a new enterprise; Chapter 2: The skills and behaviours of enterprising people; Chapter 3: Enterprise opportunities, risk, legal obligations and ethical considerations; Template 1: How to conduct a PEST analysis; Template 2: SWOT Analysis; Chapter 4: Market research; Template 3: Conducting market research; Section 2: Planning your enterprise project Chapter 5: Planning: objectives, business plans and action plans; Template 4: Action planning checklist; Chapter 6: Sources of finance; Template 5: Choosing sources of finance; Chapter 7: The concept of trade credit; Chapter 8: Financial terms and financial records: cash flow, break-even and income; Template 6: Projected Income and Expenditure; Chapter 9: Marketing: purpose, customer retention and marketing communications; Section 3: Implementing your enterprise project; Chapter 10: Negotiation; Chapter 11: Communication; Template 7: Planning and holding effective meetings; Chapter 12: Help and support for enterprise; Section 4: Evaluating your enterprise project; Chapter 13: Evaluating the success of your project; Glossary; Index.