Elevate

Introduction 1 Elevate 1 Importance of Strategy 3 Top 10 Strategy Challenges 5 GOST Framework 12 Strategy Defined 14 Thinking Strategically 16 1,000-Foot View 21 Discipline #1: Coalesce 23 Patterns in Strategy 26 Systems 32 Platforms 34 Business Model 39 Phase I of the Business Model: Value Creation 40 Phase II of the Business Model: Value Delivery 44 Phase III of the Business Model: Value Capture 48 Profitable Growth 52 Strategy and Innovation 58 Types of Innovation 59 1,000-Foot View 67 Discipline #2: Compete 69 Competitive Condition 73 Leader 73 Challenger 76 Spectator 82 Competitive Advantage 84 Competitive Intelligence 88 Trade-off Zone 91 Indirect Competition 94 Intangible Competition 97 1,000-Foot View 102 Discipline #3: Champion 103 Using Time Strategically 106 Time Trade-Off Techniques 109 Influencing Strategy Commitment 112 Increasing Buy-In with Social Proof 115 Strategic Behavior 119 Practicing Strategic Thinking 122 Developing Strategy Habits 129 Strategy Conversations 134 The Power of Story 138 Creating a Strategy Story 141 1,000-Foot View 145 Conclusion 147 When to Change Strategy 147 Fire Prevention 149 Tactical Evaluation Matrix 151 Strategy Launch Review 153 Strategy Scaffold 155 Strategic I Am 157 1,000-Foot View 160 Notes 163 Index 173 Acknowledgments 181 About the Author 183