Marketing Strategy and Competitive Positioning
4th Edition
Published on 17. December 2007
Book
Paperback/Softback
636 pages
978-0-273-70697-7 (ISBN)
More details
Edition
4th edition
Language
English
Place of publication
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 190 mm
Width: 246 mm
Thickness: 32 mm
Weight
1202 gr
ISBN-13
978-0-273-70697-7 (9780273706977)
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Schweitzer Classification
Other editions
New editions
Graham Hooley | Brigitte Nicoulaud | Nigel Piercy
Marketing Strategy and Competitive Positioning
Book
08/2011
5th Edition
Financial Times Prentice Hall
€61.89
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